CXL Institute Growth Marketing Minidegree. The Final Review. Part (12/12)
My 12 weeks journey of the most important and interesting online degree that I have done in my entire life, no joking. I took a Growth Marketing Minidegree to gain additional skills through CXL Institute.
And it had been the more amazing experience of learning in my life. So useful and great content with the best of the best instructors so far.
Sooooo I’d like to take some time out to share my learnings and insights with you.
The skills that you’ll learn through the courses can be generalized in running growth experiments, optimizing the channels that work best for you, and scaling your growth program.
In order to be a well sought out or successful Growth Marketer, one must be well versed in many areas and possess a growth mindset.
So let’s dive into the different courses that you can do at the CXL Institute growth marketing degree.
Email marketing: from basics to best-in-class
The goal is to start getting 20x returns from email marketing. I learned how to build lists fast, what to send that works, and how to make my email marketing data-driven.
This course provides a deep dive into:
- Email list growth
- Email content
- Email Workflow
- Email Campaigns
Facebook Ads
Build & scale profitable Facebook Ads campaigns.
I learned how to target audiences, create the perfect video ad, set up campaigns that work, also $1 strategy. Know I have all the knowledge to construct a complete Funnel understanding TOFU, MOFU, BOFU.
This course provides a deep dive into:
- Facebook And Instagram Ads
- BELT Metod
- HOT28 and HOT7 Strategy
- Campaigns
Optimizing your marketing tech stack
I acquired a better understanding of how effective marketing strategies depend on a reliable marketing tech stack. This course has also made me feel more confident about choosing and implementing the right tools for my business.
This course provides a deep dive into:
- Automation
- Marketing tools
- Analysis
- Tech Workflow
SEO driven editorial calendar
Maximize traffic with an SEO-driven editorial calendar.
I learned how to enhance my keyword research and leverage the right content types to build my SEO driven editorial calendar.
This course provides a deep dive into:
- SEO
- Content calendar
- Campaigns
Content strategy and SEO for lead generation
I learned about the key components needed to develop a world-class content marketing program. This course taught me how to plan accordingly, execute and measure a successful B2C and B2B content strategy.
This course provides a deep dive into:
- Lead generation
- SEO
- Measurement
- Analysis
Google Ads
Master Google Ads, ad make paid acquisition highly profitable.
I learned about Google Ads through Search, Display, Shopping, and Video. I learned how to use the Google Ads platform to make a business impact. This course I think it can be more powerful. The content is a little generalist so I think they can dive a little deeper o this one.
This course:
- Google Ads
- Attribution
- Ad campaigns
- Keyword research
Maximizing audiences for your PPC campaigns
Go beyond keywords & reap higher returns on your PPC ad spend.
I learned frameworks around how to improve my PPC returns by leveraging audiences across channels and in the search network.
This course provides a deep dive into:
- Ads
- Retargeting
- Audiences
- Remarketing
Retention: the most underrated growth channel
Make customer retention your number one growth channel.
In this course, I learned how to define and identify retention points for my customer base, how to slow down or flatten churn, and how to improve retention long term.
This course provides a deep dive into:
- Churn
- Customer experience
- Customer journeys
- Measurement
Beginner Google Tag Manager:
I learned the basics of GTM, how to create variables, triggers, and tags. This basic knowledge permits you as a marketer can work on your how with some things without the help of a developer all the time. It´s really helpfull.
You need to you how it works and then apply it mainly in GA. Also, you can put tags on all your website to connect 3rd party software.
This course provides a dive into:
- Tags
- Variables
- Triggers
LinkedIn advertising
Confidently generate huge ROI from your LinkedIn Ads.
I learned how to target, build, and measure LinkedIn ads.
This course provides a deep dive into:
- Funnel optimization
- Campaigns
- Audience targeting
YouTube ads
Build & scale profitable YouTube ad campaigns.
I learned how to target audiences, create the perfect video ad and set up campaigns that work. I can now turn YouTube into a reliable, automatic source of profitable traffic for my business.
This course provides a deep dive into:
- YouTube
- Ads
- Marketing
- Campaigns
Finally, I want to say thanks to All the team of CXL Institute. They are amazing. They help me and support me when I needed help and always respond to my questions. Also, I want to say thanks to the incredible group of instructors. They are the key to the knowledge I have learned so far. Now I follow them on Linkedin and they are constantly publishing updates of important topics of knowledge around growth marketers. So interesting and important.
These 12 months were really intense although. You need to study hard but you can administrate your time as you want. I think this mini degree worth more than 5.000 dollars and CXL is doing a great job offering Scholarships to people who can´t afford the courses. This is my case. I live in Chile, and here the salary for a Professional is really low. So really is difficult to afford courses like this because we spend all our salary paying the debt of our studies or just to survive our day to day. I’m really happy for the opportunity that was given to me and happy for me to for all the hard work and finally finishing this goal.
I obtained my Growth Marketing Specialist certificate!!!!
So Finally I can Say to all of you!
Register for the Growth Marketing Degree and you are not gone regret it!!!!
Do it for yourself and not for the certificate. You are gone learn TONS of Knowledge that aren´t available in other places.
Thanks to all the people that followed me on this journey and for the support.